Instructor-led, full-body strength and conditioning. Designed for ALL FITNESS LEVELS … from beginner to elite. Burn up to 1,000 calories per class!

214-396-8585 6153 Windhaven Pkwy, Suite 130 Plano, TX 75093 Mon - Fri: 5am - 8pm Sat & Sun: 8:30am - 12:30pm
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Dear BMFers,

It is with a heavy heart that we make this announcement, but we love and care about our community so much that we know we have no choice.  We have to be a part of the solution; it is our social responsibility.  Effective immediately, all classes are suspended until further notice.

In this uncertain time when inspiration and resiliency are most needed, we have one humble favor to ask.  As most of you know, and for those that don’t, BMF is not part of some conglomerate or corporation.  We are a small business and this is our only location.  It was created from love for you and the community with the mission of changing people’s lives.  We opened it, but you turned it into a community—a tribe—so it is a collective experience for all of us.

We don’t have unlimited financial resources so the decision was, and still is, gut wrenching. I’m literally sick to my stomach.  But no one said doing the right thing would be easy. So in for a penny, in for a pound.  We are so proud of our team, culture, and community that we’ve made the decision to step up and lead by example. We will not be laying anyone off. We have so many families depending on us.  The burden we feel is greater than anything we’ve experienced in our lives.  But we are BMFers and we take care of our people and community so we are taking the extraordinary step to financially support our team.  We’re going to do our best to survive, but with your help and support, we know we will.   Thus, we sincerely ask that you please consider not freezing your account and continue to support us. The cost to you is small, but the benefit to the community is without measure. If the majority of you decide to do this, we can easily persevere through this. 

Of course if you need to freeze your account, we completely understand and will be waiving all fees until operations resume. 

We know that for many of us, working out is how we cope with stress and stay emotionally and mentally strong.  We need the exercise and routine.  So we have a temporary solution for those that are interested.  It won’t be a high production but Ethan and team are going to start recording a daily workout, in studio, and posting on YouTube so everyone can follow along in their living room. This way we can all still get the great music, lights, and vibe, as well the trainers pumping us up. We have some other novel, fun ideas planned as well which we’ll be revealing over the coming days and weeks. We are going to be engaging you more than ever so get ready.    

Lastly, for those that haven’t already, please join our Facebook Group, BMF Insiders (BMF Insiders Facebook Group), as well as follow us on Facebook and Instagram for updates, workouts, etc…I know I speak for many when I say we have all created many new and overlapping friendships and social circles around our BMF family. I don’t say family lightly.  It’s a real word with real meaning.  If any of you need something, like food, supplies, baby food, diapers, you name it, please don’t hesitate to ask for help from us. We are all here to support one another and persevere! 

Remember, you are BMFers.  You are of unmatched courage, strength and will.  Thank you for your grit and commitment to the community. 

 

#BEUNBREAKABLE

 

Sincerely,

Jeremy C Soder

CEO

Dear BMFers,

It is with a heavy heart that we make this announcement, but we love and care about our community so much that we know we have no choice.  We have to be a part of the solution; it is our social responsibility.  Effective immediately, all classes are suspended until further notice.

In this uncertain time when inspiration and resiliency are most needed, we have one humble favor to ask.  As most of you know, and for those that don’t, BMF is not part of some conglomerate or corporation.  We are a small business and this is our only location.  It was created from love for you and the community with the mission of changing people’s lives.  We opened it, but you turned it into a community—a tribe—so it is a collective experience for all of us.

We don’t have unlimited financial resources so the decision was, and still is, gut wrenching. I’m literally sick to my stomach.  But no one said doing the right thing would be easy. So in for a penny, in for a pound.  We are so proud of our team, culture, and community that we’ve made the decision to step up and lead by example. We will not be laying anyone off. We have so many families depending on us.  The burden we feel is greater than anything we’ve experienced in our lives.  But we are BMFers and we take care of our people and community so we are taking the extraordinary step to financially support our team.  We’re going to do our best to survive, but with your help and support, we know we will.   Thus, we sincerely ask that you please consider not freezing your account and continue to support us. The cost to you is small, but the benefit to the community is without measure. If the majority of you decide to do this, we can easily persevere through this. 

Of course if you need to freeze your account, we completely understand and will be waiving all fees until operations resume. 

We know that for many of us, working out is how we cope with stress and stay emotionally and mentally strong.  We need the exercise and routine.  So we have a temporary solution for those that are interested.  It won’t be a high production but Ethan and team are going to start recording a daily workout, in studio, and posting on YouTube so everyone can follow along in their living room. This way we can all still get the great music, lights, and vibe, as well the trainers pumping us up. We have some other novel, fun ideas planned as well which we’ll be revealing over the coming days and weeks. We are going to be engaging you more than ever so get ready.    

Lastly, for those that haven’t already, please join our Facebook Group, BMF Insiders (BMF Insiders Facebook Group), as well as follow us on Facebook and Instagram for updates, workouts, etc…I know I speak for many when I say we have all created many new and overlapping friendships and social circles around our BMF family. I don’t say family lightly.  It’s a real word with real meaning.  If any of you need something, like food, supplies, baby food, diapers, you name it, please don’t hesitate to ask for help from us. We are all here to support one another and persevere! 

Remember, you are BMFers.  You are of unmatched courage, strength and will.  Thank you for your grit and commitment to the community. 

 

#BEUNBREAKABLE

 

Sincerely,

Jeremy C Soder

CEO